A small, family-led brokerage serving Santa Cruz & Monterey County — locally rooted, and quietly relentless about what we do.
Lead Agent & Founder
Leslie Cruz-Kelly
DRE# 01973894
Leslie founded Reign Home on the belief that everyone deserves to rule their own kingdom. With 15+ years of experience across commercial leasing, property management, residential sales, and agent mentorship, she leads with heart, accountability, and an authentic drive to serve. Since 2015, she has helped over 100 Central Coast families successfully transition into new homes. She was named 2018 Top Producer and is currently the lead of Reign Home's Santa Cruz and Monterey County team.
Jessica leads operations at Reign Home and works directly with buyers across Santa Cruz and Monterey County. Her attention to detail and calm presence make every transaction smoother for the families we serve.
Dorjee specializes in working with buyers across the Central Coast. His patient, thoughtful approach helps clients make confident decisions in a fast-moving market.
Gabriel is the engine behind the scenes at Reign Home. He builds and maintains the technology that keeps everything running, from the website and lead capture to the automations that put new inquiries in front of the team within minutes, and he shapes how the brand looks and feels across its imagery, design, and marketing. If a form just works and the right people keep finding Reign Home, that is usually Gabriel's doing.
Client Stories
What Our Clients Say
Kris Hunter
Moss Landing
"Leslie is FANTASTIC!! She not only got me above my asking price for a mobile home in Moss Landing, CA she became a good friend in the process. She helped me move my stuff to a storage unit to 'stage' the home. She helped me with renovations. She helped me get ready for the movers. She literally boxed up my things! She is a wonderful person, mother, and realtor. You can't go wrong with Leslie Cruz-Kelly."
Mobile Home Buyer
Salinas
"Leslie did an outstanding job finding a mobile home for us on a tight budget. She was patient, always cheerful, personable and comforting. Buying property for the first time can be very scary but Leslie made the process easy!"
Maria Cruz
Salinas
"Leslie is great! Worked with her when buying our first house, now she helped us sell the house we first bought with her. Leslie and her team did so much to be able to sell our house while Leslie was still helping us getting a house off market that is now our forever home. I love her knowledge and how easily gets stuff done."
Leslie replied
Maria, it was a pleasure to get your family from start to finish on the entire journey of buying and selling. Send your loved ones and we will take great care of them.
Aubrie Polito
Aptos
"We had an exceptional experience working with Leslie to sell our townhome in Aptos. She is highly knowledgeable, easy to talk to, and a great communicator. The entire process was seamless. We would definitely recommend her to others!"
ser200g
Santa Cruz
"Leslie and the members of her team have been super efficient and professional in the process of marketing and executing the sale of my Santa Cruz property. Although for me this was a 'remote operation,' as I reside in Southern California, the ease of communication and responsiveness of Leslie and Amber, and their use of modern technology in an effective and common-sense fashion, have made the whole process of selling my property a breeze. I have no hesitation in recommending Leslie and her team to anyone who wants to experience a super-friendly and effective service."
amb marie22
Salinas
"Leslie is the BEST. She helped us buy our first home in 2018. This time around she sold our first home for us and exceeded our initial listing price expectations. She also helped us buy our second and forever home BELOW asking price! She will work hard for you and help you get the most with your money. We can't thank her enough for all of her hard work, negotiating skills, and enthusiasm."
Leslie replied
3 deals together! yay! you guys went from first timers to big timers. LOL can't wait to see the magic you make happen at your new place. I'm here for you guys, always.
