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Santa Cruz & Monterey County

Your Home. Your Story. Your Kingdom.

Your trusted guide to Santa Cruz & Monterey County real estate

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$0M+
In Sales
0+
Years of Experience
0+
Houses Sold
0.0
Only 5-Star Reviews · Google & Zillow
Our Story

Where Expertise Meets Heart

Founded by Leslie Cruz-Kelly, Reign Home was built on the belief that everyone deserves to rule their own kingdom. Since 2015, we've helped over 100 families successfully transition into new homes across California.

“Everyone deserves to rule their own kingdom.”
  • Off-market home access
  • Up to $100,000 in renovation funds
  • In-house staging at competitive pricing
  • #1 team in Santa Cruz County since 2005
Reign Home team
100+
Houses Sold
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Client Stories

What Our Clients Say

Kris Hunter
Moss Landing
"Leslie is FANTASTIC!! She not only got me above my asking price for a mobile home in Moss Landing, CA she became a good friend in the process. She helped me move my stuff to a storage unit to 'stage' the home. She helped me with renovations. She helped me get ready for the movers. She literally boxed up my things! She is a wonderful person, mother, and realtor. You can't go wrong with Leslie Cruz-Kelly."
Mobile Home Buyer
Salinas
"Leslie did an outstanding job finding a mobile home for us on a tight budget. She was patient, always cheerful, personable and comforting. Buying property for the first time can be very scary but Leslie made the process easy!"
Maria Cruz
Salinas
"Leslie is great! Worked with her when buying our first house, now she helped us sell the house we first bought with her. Leslie and her team did so much to be able to sell our house while Leslie was still helping us getting a house off market that is now our forever home. I love her knowledge and how easily gets stuff done."
Leslie replied

Maria, it was a pleasure to get your family from start to finish on the entire journey of buying and selling. Send your loved ones and we will take great care of them.

Aubrie Polito
Aptos
"We had an exceptional experience working with Leslie to sell our townhome in Aptos. She is highly knowledgeable, easy to talk to, and a great communicator. The entire process was seamless. We would definitely recommend her to others!"
ser200g
Santa Cruz
"Leslie and the members of her team have been super efficient and professional in the process of marketing and executing the sale of my Santa Cruz property. Although for me this was a 'remote operation,' as I reside in Southern California, the ease of communication and responsiveness of Leslie and Amber, and their use of modern technology in an effective and common-sense fashion, have made the whole process of selling my property a breeze. I have no hesitation in recommending Leslie and her team to anyone who wants to experience a super-friendly and effective service."
amb marie22
Salinas
"Leslie is the BEST. She helped us buy our first home in 2018. This time around she sold our first home for us and exceeded our initial listing price expectations. She also helped us buy our second and forever home BELOW asking price! She will work hard for you and help you get the most with your money. We can't thank her enough for all of her hard work, negotiating skills, and enthusiasm."
Leslie replied

3 deals together! yay! you guys went from first timers to big timers. LOL can't wait to see the magic you make happen at your new place. I'm here for you guys, always.

Meet the Team

The People Behind Reign

Video Tours

Recent Listings on Tour

Monterey Estates in Watsonville

Coastal Home Under $400k in Moss Landing

From the Bay to Monterey

Easy Coastal Living in Moss Landing

Tranquil Coastal Retreat in Moss Landing

Coastal Living at Its Best

Home Value

Curious what your home is worth today?

A real, locally-calibrated valuation in under 60 seconds. No spam, no sales calls — just honest numbers.

Beyond Real Estate

$3.5M+ Raised

Sell A Home, Save A Child

$3.5M+ raised to date

A portion of every closing goes toward childhood cancer research and care for families navigating treatment.

Learn More →
Local Nonprofit

Peace of Mind Dog Rescue

We sponsor senior dog rescue — pairing older companions with families ready to give them the home they deserve.

Learn More →
Frequently Asked

Common questions

What areas does Reign Home serve?

Reign Home serves Santa Cruz County and Monterey County, including Santa Cruz, Watsonville, Aptos, Capitola, Scotts Valley, Soquel, Salinas, Monterey and the surrounding Central Coast communities.

Do you work with first-time buyers?

Yes, first-time buyers are a large part of who Reign Home serves. Leslie has helped more than 100 Central Coast families, many of them buying their first home, and she walks first-time buyers through every step, including down payment assistance programs they often don't know they qualify for.

Do you speak Spanish?

Yes. Leslie serves the Central Coast's Spanish-speaking community and is president of the Santa Cruz chapter of NHORA, the National Hispanic Organization of Real Estate Associates.

How much is a home worth in Santa Cruz County right now?

The typical home in Santa Cruz County is worth around $1.16 million, up 3.9% over the past year, but that county-wide figure varies enormously by town. Watsonville, for example, has a median closer to $649,000. The only accurate number for a specific home comes from comparing recent sales nearby, which Reign Home prepares at no cost.

How do I get started with Reign Home?

Send a message or call. The first conversation is free, takes about an hour, and carries no obligation. Leslie will look at your situation honestly and tell you what is realistic.

Market data last reviewed 2026-09-03.