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Santa Cruz & Monterey County

Your New Reign

Your trusted guide to Santa Cruz & Monterey County real estate

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$0M+
In Sales
0+
Years of Experience
0+
Houses Sold
0.0
Only 5-Star Reviews · Google & Zillow
Our Story

Where Expertise Meets Heart

Founded by Leslie Cruz-Kelly, Reign Home was built on the belief that everyone deserves to rule their own kingdom. Since 2015, we've helped over 100 families successfully transition into new homes across California.

“Everyone deserves to rule their own kingdom.”
  • Off-market home access
  • Up to $100,000 in renovation funds
  • In-house staging at competitive pricing
  • #1 team in Santa Cruz County since 2005
Reign Home team
100+
Houses Sold
Featured

Recently on the Market

Client Stories

What Our Clients Say

"Leslie is FANTASTIC!! She not only got me above my asking price for a mobile home in Moss Landing, CA she became a good friend in the process. She helped me move my stuff to a storage unit to 'stage' the home. She helped me with renovations. She helped me get ready for the movers. She literally boxed up my things! She is a wonderful person, mother, and realtor. You can't go wrong with Leslie Cruz-Kelly."
Kris Hunter
Moss Landing
"Leslie did an outstanding job finding a mobile home for us on a tight budget. She was patient, always cheerful, personable and comforting. Buying property for the first time can be very scary but Leslie made the process easy!"
Mobile Home Buyer
Salinas
"Leslie is great! Worked with her when buying our first house, now she helped us sell the house we first bought with her. Leslie and her team did so much to be able to sell our house while Leslie was still helping us getting a house off market that is now our forever home. I love her knowledge and how easily gets stuff done."
Leslie replied

Maria, it was a pleasure to get your family from start to finish on the entire journey of buying and selling. Send your loved ones and we will take great care of them.

Maria Cruz
Salinas
"We had an exceptional experience working with Leslie to sell our townhome in Aptos. She is highly knowledgeable, easy to talk to, and a great communicator. The entire process was seamless. We would definitely recommend her to others!"
Aubrie Polito
Aptos
"Leslie and the members of her team have been super efficient and professional in the process of marketing and executing the sale of my Santa Cruz property. Although for me this was a 'remote operation,' as I reside in Southern California, the ease of communication and responsiveness of Leslie and Amber, and their use of modern technology in an effective and common-sense fashion, have made the whole process of selling my property a breeze. I have no hesitation in recommending Leslie and her team to anyone who wants to experience a super-friendly and effective service."
ser200g
Santa Cruz
"Leslie is the BEST. She helped us buy our first home in 2018. This time around she sold our first home for us and exceeded our initial listing price expectations. She also helped us buy our second and forever home BELOW asking price! She will work hard for you and help you get the most with your money. We can't thank her enough for all of her hard work, negotiating skills, and enthusiasm."
Leslie replied

3 deals together! yay! you guys went from first timers to big timers. LOL can't wait to see the magic you make happen at your new place. I'm here for you guys, always.

amb marie22
Salinas
Meet the Team

The People Behind Reign

Video Tours

Recent Listings on Tour

Monterey Estates in Watsonville

Coastal Home Under $400k in Moss Landing

From the Bay to Monterey

Easy Coastal Living in Moss Landing

Tranquil Coastal Retreat in Moss Landing

Coastal Living at Its Best

Home Value

Curious what your home is worth today?

A real, locally-calibrated valuation in under 60 seconds. No spam, no sales calls — just honest numbers.

Beyond Real Estate

$3.5M+ Raised

Sell A Home, Save A Child

$3.5M+ raised to date

A portion of every closing goes toward childhood cancer research and care for families navigating treatment.

Learn More →
Local Nonprofit

Peace of Mind Dog Rescue

We sponsor senior dog rescue — pairing older companions with families ready to give them the home they deserve.

Learn More →
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@dabaytobeachrealtor
Frequently Asked

Questions Homeowners Ask

Why stay up-to-date with your property value?

Understanding your home's value empowers you to make strategic financial decisions, from pricing your home for sale, to estimating your budget on a new home, understanding your equity, or evaluating a remodel versus a move.

How is a home value estimate calculated?

Automated valuations are computer-generated based on historical data. They may not account for unique upgrades or renovations. A local real estate professional can provide a more detailed analysis.

What factors affect my home's value?

Home values increase with demand. Updates including renovations, cosmetic improvements, or adding outdoor spaces will contribute to your home's value by making it more attractive to potential buyers.

How to price your home for sale?

Start with your automated valuation as a benchmark. Compare to similar homes sold recently. View buyer audience data. Reach out for local expertise and a detailed analysis.