Sell A Home, Save A Child
A portion of every closing goes toward childhood cancer research and care for families navigating treatment.
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Your trusted guide to Santa Cruz & Monterey County real estate
Founded by Leslie Cruz-Kelly, Reign Home was built on the belief that everyone deserves to rule their own kingdom. Since 2015, we've helped over 100 families successfully transition into new homes across California.
“Everyone deserves to rule their own kingdom.”
"Leslie is FANTASTIC!! She not only got me above my asking price for a mobile home in Moss Landing, CA she became a good friend in the process. She helped me move my stuff to a storage unit to 'stage' the home. She helped me with renovations. She helped me get ready for the movers. She literally boxed up my things! She is a wonderful person, mother, and realtor. You can't go wrong with Leslie Cruz-Kelly."
"Leslie did an outstanding job finding a mobile home for us on a tight budget. She was patient, always cheerful, personable and comforting. Buying property for the first time can be very scary but Leslie made the process easy!"
"Leslie is great! Worked with her when buying our first house, now she helped us sell the house we first bought with her. Leslie and her team did so much to be able to sell our house while Leslie was still helping us getting a house off market that is now our forever home. I love her knowledge and how easily gets stuff done."
Maria, it was a pleasure to get your family from start to finish on the entire journey of buying and selling. Send your loved ones and we will take great care of them.
"We had an exceptional experience working with Leslie to sell our townhome in Aptos. She is highly knowledgeable, easy to talk to, and a great communicator. The entire process was seamless. We would definitely recommend her to others!"
"Leslie and the members of her team have been super efficient and professional in the process of marketing and executing the sale of my Santa Cruz property. Although for me this was a 'remote operation,' as I reside in Southern California, the ease of communication and responsiveness of Leslie and Amber, and their use of modern technology in an effective and common-sense fashion, have made the whole process of selling my property a breeze. I have no hesitation in recommending Leslie and her team to anyone who wants to experience a super-friendly and effective service."
"Leslie is the BEST. She helped us buy our first home in 2018. This time around she sold our first home for us and exceeded our initial listing price expectations. She also helped us buy our second and forever home BELOW asking price! She will work hard for you and help you get the most with your money. We can't thank her enough for all of her hard work, negotiating skills, and enthusiasm."
3 deals together! yay! you guys went from first timers to big timers. LOL can't wait to see the magic you make happen at your new place. I'm here for you guys, always.
Lead Agent & Founder
Lead Agent and founder of Reign Home. 15+ years of experience and 100+ families served across the Central Coast.
Buyer's Agent & Operations
Buyer's Agent and Operations Lead. Helps Central Coast families navigate the buying process with clarity and care.
Buyer's Agent
Buyer's Agent. Specializes in guiding Central Coast buyers through every stage of the home search.
Transaction Coordinator
Transaction Coordinator. Keeps every Reign Home deal moving smoothly from offer to keys.
A real, locally-calibrated valuation in under 60 seconds. No spam, no sales calls — just honest numbers.
A portion of every closing goes toward childhood cancer research and care for families navigating treatment.
Learn More →We sponsor senior dog rescue — pairing older companions with families ready to give them the home they deserve.
Learn More →Understanding your home's value empowers you to make strategic financial decisions, from pricing your home for sale, to estimating your budget on a new home, understanding your equity, or evaluating a remodel versus a move.
Automated valuations are computer-generated based on historical data. They may not account for unique upgrades or renovations. A local real estate professional can provide a more detailed analysis.
Home values increase with demand. Updates including renovations, cosmetic improvements, or adding outdoor spaces will contribute to your home's value by making it more attractive to potential buyers.
Start with your automated valuation as a benchmark. Compare to similar homes sold recently. View buyer audience data. Reach out for local expertise and a detailed analysis.